What we’re about
Challenger. transforms how political campaigns win. With battle tested research and public opinion experience, we provide the intelligence you need. No matter your political or public affairs challenge, we have the ready made tools to fit your fight.
At Challenger., we sweat the small stuff without losing sight of the main goal. We keep things simple and straightforward—from mapping out your campaign's first steps to making split-second decisions when it matters most. Think of us as your strategic partner who's always ready, whether you need careful planning or quick thinking.
With that, we operate with three guiding principles…
1. Perspective – Not Just Experience
Many tout their experience and it’s important, but how does that form their perspective? We leverage our experience and past insights into perspective that sees the 30,000-foot view and the small details on the ground that make up that composite. Not just seeing it from one angle, but from the vantage point of audience segments and key stakeholders.
2. Clarity and Communication
We don’t believe in the traditional way of starting a project and retreating to our lair for weeks and months until it is complete, hand it off, invoice, and possibly go over the research if you ask. Lack of communication fosters tension and that happens all too often. We prefer to engage and be communicative as much as possible, while working on your cause. It doesn’t just help the working relationship; communication keeps us aware of the ongoing issues you face and informs our – perspective.
3. Information That’s Useful
Many try to deem a research product as “good” or “bad”, but it only matters if it's useful. Length doesn't determine value - impact does. A focused 25-page report that reveals a candidate's key vulnerabilities can be more valuable than a 300-page data dump filled with irrelevant details. But sometimes you need that comprehensive approach, especially in high-profile campaigns where every statement and position might become ammunition. The key is matching your research depth to your campaign's specific needs. Good opposition research isn't about being thorough or brief - it's about being effective.
What we’ve done
From city council showdowns to statewide and federal battles, we've spent more than the last decade in the trenches of America's toughest campaigns. We've helped underdogs pull off stunning victories and given frontrunners the edge to win early and decisively. When it matters most, our insights have turned the tide—whether that means fueling a comeback or securing a commanding lead.
